AI Foundations
Generative AI
Definition
Generative AI creates new content from instructions or examples. Depending on the model, that content can include text, images, audio, video, presentations or code.
Why it matters
It turns AI from something that only analyses information into something people can actively create and work with.
Example
A marketing team can use generative AI to turn a campaign brief into draft copy, visual concepts and multiple content variations for review.
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